NEW ORLEANS (WGNO) — Name, image and likeness.
More than a week has passed since the law went into effect in Louisiana, and the financial windfall for college athletes has yet to happen.
Derek Stingley now counts a famous Louisiana business as one of his sponsors and quarterback Myles Brennan has three of them.
But, for most college athletes, ‘name, image and likeness’ may turn out to be a dud.
There are outliers of course. A University of Miami booster offered Hurricanes’ football players $500 a month each to promote his business on social media.
But, those deals are not common.
For months, we heard of ‘name, image and likeness’ being a financial bonanza for college athletes.
For a handful it might be.
But, I would call the first week of the bonanza, somewhat of a dud.