NORTH CAROLINA – The legal fight over NBA rookie Zion Williamson’s endorsement potential now includes an allegation that his family received $400,000 from a marketing agency before his lone season for Duke.
Prime Sports Marketing and company president Gina Ford filed a lawsuit last summer in a Florida state court, accusing Williamson and the agency now representing him of breach of contract. That came a week after Williamson filed his own lawsuit in a North Carolina federal court to terminate a five-year contract with Prime Sports after moving to Creative Artists Agency LLC.
In court filings Thursday in North Carolina, Ford’s attorneys included a sworn affidavit from a California man who said the head of a Canadian-based firm called Maximum Management Group (MMG) told him he paid Williamson’s family for his commitment to sign with MMG once he left Duke for the NBA.
The documents include a marketing agreement signed by Williamson with MMG from May 2019, a December 2019 “letter of declaration” signed by Williamson and his stepfather agreeing to pay $500,000 to MMG president Slavko Duric for “repayment of a loan” from October 2018, and a copy of Williamson’s South Carolina driver’s license.
In a statement to The Associated Press, Williamson attorney, Jeffrey S. Klein, said those documents were “fraudulent.”
“The alleged ‘agreements’ and driver’s license attached to these papers are fraudulent – and neither Mr. Williamson nor his family know these individuals nor had any dealings with them,” Klein said. “We had previously alerted Ms. Ford’s lawyers to both this fact and that we had previously reported the documents to law enforcement as forgeries, but they chose to go ahead with another frivolous filing anyway.
“This is a desperate and irresponsible attempt to smear Mr. Williamson at the very time he has the opportunity to live his dream of playing professional basketball.”
The affidavit is from Donald Kreiss, a self-described entrepreneur who worked with athletes and agents in marketing relationships. He had recently contacted Ford then provided the affidavit last week outlining interactions with MMG and Williamson’s family, according to one of the filings.
Ford’s attorneys have sought to focus on Williamson’s eligibility. His lawsuit stated that Prime Sports violated North Carolina’s sports agent law, both by failing to include disclaimers about the loss of eligibility when signing the contract and the fact neither Prime Sports nor Ford were registered with the state.
Ford’s attorneys have argued the Uniform Athlete Agents Act wouldn’t apply if Williamson was ineligible to play college basketball from the start.
Ford’s attorneys had sought to have last summer’s No. 1 overall NBA draft pick and New Orleans Pelicans rookie answer questions in Florida state court about whether he received improper benefits before playing for the Blue Devils. They had also raised questions about housing for Williamson’s family during his Duke career in a separate filing in North Carolina.
A Florida appeals court last month granted a stay to pause the proceedings there, shifting the focus to the North Carolina case.
Duke has repeatedly declined to comment on the case because it isn’t involved in the litigation, but issued a statement in January that school had reviewed Williamson’s eligibility previously and found no concerns.
