This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(NEXSTAR) — Disney+ is hoping to attract new viewers by debuting a cheaper subscription plan, albeit one that requires users to sit through commercials.

On Friday, Disney announced plans to introduce the ad-supported Disney+ subscription option as an alternative to its current (and only) ad-free subscription.

The ad-supported tier is scheduled to arrive sometime “in late 2022” for U.S.-based subscribers, according to Disney.

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Kareem Daniel, chairman of Disney Media and Entertainment Distribution, in a statement included with Friday’s press release. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

At the moment, the exact launch date of the new service – and more importantly, its price – have not been revealed. Disney said those details will be announced “at a later date.”

In Friday’s press release, Disney claimed its ad-supported offering was a step toward reaching its goal of 230-260 million subscribers by the 2024 fiscal year. As of Jan. 1, 2022, Disney+ had a total of 129.8 million subscribers, according to its most recent earnings report.

A subscription to Disney+ currently costs $7.99 per month, or $79.99 per year. Users also have the option of purchasing the “Disney Bundle,” which grants access to Disney+, Hulu and ESPN+ for $13.99 per month (plan includes Hulu’s ad-supported subscription) or 19.99 per month (plan includes Hulu’s ad-free subscription).