Cision PR Newswire

Pair Eyewear continues its mission to bring joy and personalization to eyewear with a new color refresh in soft, emotional hues evocative of the upcoming spring and summer season

NEW YORK, Feb. 13, 2025 /PRNewswire/ -- Pair Eyewear, the first direct-to-consumer and now leading customizable eyewear brand in the world, today announces the first color evolution of its signature base frames. The new hues – honey, grey, and lavender – are a continuation of a more personal and intimate connection to eyewear.

This launch is Pair Eyewear's latest effort to empower self-expression and make eyewear personal and joyful, a mission since day one. Available in all seven of Pair's signature base frame shapes—Kirby, Murphy, Wanda, Larkin, Finley, Harper, and Addison—this color refresh is designed to continue elevating a seemingly mundane accessory.

"At Pair, we believe that eyewear is not just a necessity—it's a way to express your full, true personality. This collection is all about leaning into the emotions of the season and creating something that feels as fresh and romantic as the time of year it celebrates," said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.

"Whether it's through fan-favorite collaborations or unique shapes and shades, we are constantly thinking about how to bring more joy to eyewear at Pair," added Nathan Kondamuri, Co-Founder and Co-CEO of Pair Eyewear. "We are so thrilled to bring to life this latest evolution of our signature base frames."

Since its founding in 2017 by Nathan Kondamuri and Sophia Edelstein who met as undergraduate students at Stanford University, Pair Eyewear has pioneered a new way to experience eyewear—one that's focused on innovation, joy, and personalization. The brand has gained a cult following through limited edition licensed designs and through an expanding selection of patented styles, they are creating a new way for adults and kids to experience and buy glasses. Since inception, the brand has developed a family of patents around customizable technology, further pushing innovation in an outdated industry and transforming how we think about eyewear. Additional patents are expected in 2025.

Last year, Pair Eyewear expanded to the UK and Australia and opened its second manufacturing facility in Irvine, CA. For more information please visit paireyewear.com and to shop the collection online please visit paireyewear.com/color-refresh. For access to hi-res imagery, please see this drive.

About Pair Eyewear:
Pair Eyewear, the first direct-to-consumer customizable eyewear brand reimagining the consumer experience for individuals with glasses, allows adults and children alike to quickly and easily change the look of their glasses– anytime, anywhere. Pair Eyewear provides the world's first patented customizable glasses with an engaging digital experience for just $60 per pair, including prescription lenses. Pair Eyewear was the first company to invent fashionable "switchable" top frames that attach to a base pair of glasses and is recognized for its technology to bring affordable personalization and creativity to the market. For more information please visit www.paireyewear.com or @PairEyewear on Instagram and TikTok.

Contact
WLDFLWR PR
Catherine Cuello-Fuente
catherine@wildflowerpr.co 

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SOURCE Pair Eyewear