Cision PR Newswire

MIAMI, Feb. 7, 2025 /PRNewswire/ -- This Big Game Sunday, MOWI Salmon is revolutionizing the game day food experience. With a fresh video campaign and innovative recipes, MOWI Salmon challenges fans to go beyond traditional chips, wings, and pizza by introducing delicious, healthy salmon as the ultimate game day snack.

Super Bowl Sunday is often synonymous with indulgent comfort food—think fried snacks, cheesy dips, and calorie-packed platters. This year, MOWI Salmon is redefining the playbook with a bold move: showing how nutrient-rich salmon can be just as fun, flavorful, and crowd-pleasing as the usual fare.

A Fun and Engaging Video Campaign

MOWI Salmon's high-energy video campaign brings the excitement of football to the kitchen. By pairing iconic game moments with mouthwatering salmon dishes, the video highlights how easy it is to make salmon the MVP of your Big Game spread. From crispy salmon bites to zesty salmon sliders, MOWI Salmon's creative approach proves that healthy eating can be both trendy and exciting.

Watch the video and get inspired: MOWI Salmon Big Game Snacks

With vibrant visuals, an upbeat soundtrack, and playful food ideas, the campaign captures the spirit of celebration while showcasing the health benefits of salmon—rich in omega-3s, protein, and essential nutrients. It's a win-win for your taste buds and your wellness goals.

Salmon: The Healthier Choice for Game Day

"Big Game Sunday is all about fun, food, and celebration," said Diana Dumet, Senior Director of Marketing at Mowi CP of Americas. "But it doesn't have to mean calorie-heavy snacks. Our mission is to show how easy it is to add salmon to the mix, creating delicious, healthy options that are perfect for hosting. Whether it's salmon sliders, salmon bites, or a creative dip, salmon can be the star of the party!"

As more consumers embrace health-conscious and sustainable eating, MOWI Salmon stands out as a delicious and guilt-free alternative to traditional game day favorites. From appetizers to mains, it's the perfect choice for those looking to balance indulgence with nutrition. Discover more about the health benefits of salmon.

Why MOWI Salmon?

MOWI Salmon represents the perfect blend of quality and convenience, offering premium packaged products that are fresh, flavorful, and crafted to meet the industry's highest standards. Every package reflects a commitment to excellence, ensuring an unparalleled experience in both taste and quality. By choosing MOWI Salmon, you're selecting a brand that prioritizes superior flavor, nutrition, and goodness in every bite.

Celebrate with MOWI's Top Big Game Recipes

To make hosting easy, MOWI Salmon has curated a lineup of trendy, easy-to-make recipes:

• Sweet and Spicy Salmon Bites: Bite-sized salmon pieces, seasoned and crisped to perfection for effortless snacking. Get the recipe here.
• Lightly Smoked Salmon Sliders: Mini burgers made with fresh salmon, topped with crunchy veggies and a tangy sauce—perfect for halftime munching. Watch the video here.
• Ultimate Salmon Tacos: Soft tortillas filled with seasoned salmon and a mango slaw for a fresh take on tacos. Learn how to make it here.

These recipes are not only simple to prepare but also a delicious way to introduce healthier options into your game day lineup. For more recipe ideas, visit MOWI's Recipe Hub.

Innovation at the Heart of MOWI

Through engaging campaigns and high-quality products, MOWI continues to transform how Americans approach healthy eating. From everyday meals to celebratory occasions, MOWI's commitment to sustainability, innovation, and superior taste is reshaping the seafood industry.

"We're redefining what it means to eat healthy during the biggest celebrations," said Dumet. "Our goal is to make salmon a household favorite, offering delicious, sustainable choices for any occasion."

About Mowi
Mowi, a Norwegian company with a legacy dating back to 1964, consistently delivers healthy and delicious seafood. As a leading aquaculture company, Mowi partners with the ocean to produce nutritious, high-quality seafood while maintaining a strong commitment to sustainability. Fulfilling a significant portion of the global demand for farm-raised Atlantic salmon, Mowi strives to minimize the environmental impact of seafood production by working with responsible farmers worldwide. With operations in 25 countries and over 14,000 employees, Mowi is dedicated to preserving the ocean and contributing to feeding a growing world population.

Mowi has earned the distinction of being ranked as the world's most sustainable protein producer for four consecutive years by the FAIRR Initiative. The Coller FAIRR Protein Producer Index evaluates the world's 60 largest publicly listed animal protein producers based on ten environmental, social, and governance criteria, including GHG emissions, deforestation, antibiotic usage, and working conditions.

For Media Inquiries, Contact:

Kathryn Hudson-Melians
Mowi CP of Americas
Phone: 305-794-5420
Email: kathryn.hudson-melians@mowi.com

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SOURCE Mowi USA