Cision PR Newswire

NEW YORK, Nov. 20, 2024 /PRNewswire/ -- RWS Global, the world's leader in live moments, today announced further expansion into location-based entertainment experiences in Asia with the opening of a new headquarters in Shanghai. The end-to-end professional services provided by RWS Global around the world will be further expanded in Asia to include master planning, design, build, execution and operations for cruise, theater and sport clients through a new strategic partnership with leading creators from Max-Matching Entertainments.

Continued worldwide growth for RWS Global, including a new office in Orlando as well as the new Shanghai headquarters, will be led by newly appointed Chief Growth Officer, Veronica Hart. As Chief Growth Officer, Hart will leverage her extensive experience in franchise planning, global licensing, strategic planning, retail and brand positioning to guide and elevate the company's marketing, business and client strategy across all markets. Hart has spent more than two decades in leadership roles at Paramount, HIT Entertainment, Sesame Workshop and CBS Studios among others, and now transitions from a board position to full-time executive with RWS Global.

"After nearly three decades of serving Asia with projects including Nickelodeon Playtime, Lao Niu Children's Discovery Museum and Science Center Singapore, RWS Global is underscoring our leadership in this market by opening a full-time office in Shanghai and expanding to include our end-to-end suite of services that promises unforgettable live moments," said Ryan Stana, RWS Global Founder, Chairman & CEO. "There is simply no better expert in the entertainment industry to lead our worldwide growth than Veronica Hart."

"Throughout my career, I've had the privilege of partnering with incredible brands and amazing people around the world, none more inspiring than those within RWS Global," said Veronica Hart, Chief Growth Officer, RWS Global. "I'm thrilled to join the team and look forward to further elevating experiences and opportunities for our talent, brands, clients, guests and fans."

The teams based full-time in the new RWS Global Shanghai and Orlando offices will be supported by offices in NYC, Cincinnati, London and Sydney plus dedicated full-service rehearsal spaces at RWS Studios in New York City and the United Kingdom. With the most accomplished and award-winning talent around the world, RWS Global seamlessly integrates intellectual property (IP) partnerships with world-class brands ensuring that brands, clients, sports fans and guests experience unmatched immersive entertainment.

As part of the expansion, RWS Global and Max-Matching Entertainments, a prominent player in the location-based entertainment industry in Asia, are excited to announce a strategic partnership aimed at transforming the entertainment landscape in China. The partnership will capitalize on Max-Matching's strengths in operational excellence, local market expertise, and resources, alongside RWS Global's innovative capabilities and global network, to develop and deliver award-winning entertainment products and experiences in China. The Shanghai office also positions the company to tap into new opportunities by providing immersive content to Max-Matching's ongoing IP projects in China which include Top Park, the largest international IP-themed Family Entertainment Centers (FEC) cluster in Asia which will house the world premiere of PEPPA PIG Ice World, the first Crayola experience outside of United States, and themed experiences of brands by key IP holders, Hasbro, Mattel and WildBrain. 

"This partnership represents an exciting opportunity for us to harness RWS Global's extensive expertise and innovative practices to deliver even more engaging and unique experiences including themed experiences on cruise lines, award-winning musicals and top-selling concerts to the Chinese market. We look forward to this remarkable journey ahead and are excited about the potential this partnership holds for our company and our valued audiences in China and beyond," said Owen Zhao, Founder and President of Max-Matching Entertainments. 

"We believe this synergy will foster exciting opportunities for growth and innovation in the entertainment sector. We look forward to delivering groundbreaking experiences that will redefine entertainment as we know it," added Stana.

RWS Global offers everything (and everyone) necessary to deliver an unmatched guest experience - from idea to operation, anywhere in the world. Visit rwsglobal.com to learn more.

About RWS Global
As the world's largest producer of groundbreaking live moments, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.

Headquartered in New York, London, Cincinnati, Shanghai, Orlando, and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global's team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.

The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.

About Max-Matching Entertainments

Max-Matching Entertainments has emerged as a leading developer, investor and operator in the location-based entertainment industry. With headquarters in Shanghai, the company is dedicated to innovation and excellence, delivering high-quality entertainment offerings in China with rapid expansion across Asia. Max-Matching is the strategic licensing partner to Hasbro, Mattel, WildBrain, Aardman and Crayola. The company works closely with key IP holders to drive the facilitation of world-class location-based entertainment projects across China which include Family Entertainment Center (FEC) cluster, themed hotel and retail projects, Asia's first PEPPA PIG theme park and the first Crayola's experience outside of the United States. Driven by a passion for enriching the themed entertainment landscape, Max-Matching Entertainments is at the forefront of the evolving industry, committed to providing unforgettable experiences that engage and entertain. As the company continues to grow, it remains focused on expanding its footprint in both domestic and international markets.

For more information about Max-Matching Entertainments and its exciting projects, please visit www.max-matching.com.

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SOURCE RWS Global