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New Orleans (WGNO) – It’s a plea shouting from electronic billboards around the city.

Twenty-five thousand dollars is the new reward amount being offered for information leading to the arrest and conviction of whoever murdered father of three Michael Price.

Price was delivering Domino’s pizzas on March 24 in the Lower 9th Ward.

“Money talks. When these rewards keep on getting higher and higher, people will start going forward, and it’s gonna take a community effort to come forward to solve this murder,” says attorney Ray Canzoneri, Jr.

Tips submitted to Crimestoppers led to the April 1st arrest of Michael Portis, but Portis is now free of charges. The district attorney’s office says it didn’t have enough evidence to bring the case in front of the Orleans Parish Grand Jury.

Domino’s Vice President of Operations, Robert Tedesco, is eager to keep the trail hot.

“We are just looking for justice for the family of Michael Price. The fact is today that someone committed a horrific crime and no one has been held responsible for it. There’s a killer out there and we know that people in our community could possibly know what happened and who did this,” says Tedesco.

Canzoneri says scenarios such as this are symbolic of a less-than-perfect system that’s lacking in resources, and he says bringing this case back to square one sends a dangerous and disheartening message.

“They thought they had the person who committed this heinous crime against their family member. Now they have to start the whole process over, it brings up grieving again,” he says.

“Michael Price’s family is in pain; our domino’s family is in pain and our community is also in pain,” says Tedesco, adding that Domino’s felt boosting the reward amount was necessary to keep spreading the word about this case.

The $25,000 includes the original $2,500 from Crimestoppers as well as some Good Samaritan donations, and more than $20,000 from Domino’s and its parent company, RPM Pizza.

If you have information in this case, call Crimestoppers, at 504-822-1111, or click here.